Communication Plans and Toolkits

RECENT PROJECTS

TVPRgirl can work with your team to create comprehensive communication plans for your company, school, district or small business.

In addition, we can build plans for specific events and initiatives.

Public Relations Society of America, Charlotte Chapter - Strategic Communications Plan

Charlotte Fire Department - Response to Management Partners Report

NC Public Schools - A-F Performance Grades

Guilford County Schools - Quarter-Cent Sales Tax Information Campaign

Budget Communications - $695 million budget

Personalized Achievement, Curriculum and Environment (PACE) Schools Project - $35.2 million federal grant that provided funds for the largest one-time 1:1 K-12 technology rollout in the U.S.

Fire Department Internal Comm The Charlotte Fire Department's communications plan included a focus on employee communications during a challenging time.	Superintendent Presents Budget The comprehensive plan to release the district's budget included a focus on the impact of years of financial cuts.	PACE Grant Factsheet The Personalized Achievement, Curriculum and Environment initiative was financed by a $35.2 million federal grant. It included the largest one-time 1:1 technology initiative in K-12 education, with more than 17,000 tablets going to students and staff.	A-F Grades Fact Sheet NC legislators passed a bill requiring all schools to be labeled with a grade ranging from A-F. The formula was confusing and arbitrary, so we focused on what the district felt was important and communicated that clearly to parents and the community.	First Day of School Media Itinerary A step-by-step media plan ensured all outlets covered the first day of school; it included live-shot opportunities in the early morning, stories throughout the day and a wrap-up at the close of the school day.	GCS Sales Tax Fact Sheet The district's responsibility is to educate families and the community about school needs; sharing facts about the budget and the need for additional funds was controversial, but done carefully.
Media Alert-GREAT photo op plus interviews with superintendent Providing media with easy-to-cover stories that include photo/video opportunities, interviews and copy-and-paste information ensures coverage and positive messaging.	Budget E-mail Superintendent Internal communication is key when it comes to financial decisions and impacts. Employees are your first public relations experts and marketers; use them.

Communication Plan Examples

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Communication Plans and Toolkits

RECENT PROJECTS

Fire Department Internal Comm

The Charlotte Fire Department's communications plan included a focus on employee communications during a challenging time.

Superintendent Presents Budget

The comprehensive plan to release the district's budget included a focus on the impact of years of financial cuts.

PACE Grant Factsheet

The Personalized Achievement, Curriculum and Environment initiative was financed by a $35.2 million federal grant. It included the largest one-time 1:1 technology initiative in K-12 education, with more than 17,000 tablets going to students and staff.

A-F Grades Fact Sheet

NC legislators passed a bill requiring all schools to be labeled with a grade ranging from A-F. The formula was confusing and arbitrary, so we focused on what the district felt was important and communicated that clearly to parents and the community.

First Day of School Media Itinerary

A step-by-step media plan ensured all outlets covered the first day of school; it included live-shot opportunities in the early morning, stories throughout the day and a wrap-up at the close of the school day.

GCS Sales Tax Fact Sheet

The district's responsibility is to educate families and the community about school needs; sharing facts about the budget and the need for additional funds was controversial, but done carefully.

Media Alert-GREAT photo op plus interviews with superintendent

Providing media with easy-to-cover stories that include photo/video opportunities, interviews and copy-and-paste information ensures coverage and positive messaging.

Budget E-mail Superintendent

Internal communication is key when it comes to financial decisions and impacts. Employees are your first public relations experts and marketers; use them.