Media Strategy
Charlotte Fire Department Training and Response
Be creative! Got a retirement celebration? Add up their years of service. Find out when the longest-serving employee started and provide a mini time capsule.
100% coverage, thanks to NEWSJACKING. I linked this scheduled training to a big news event and every station drove two hours to cover this. That equaled $160,000 of paid advertising/publicity value.
NEWSJACKING. The Fourth of July was coming, so I set up a fireworks demo. 100% coverage.
Explore partnerships. Tell the media what images they will see. TV needs good video - provide it.
Provide great visual opportunities. Tell the media they'll see amazing things.
Follow up on big stories. This church arson was a huge national story; remember to provide new details when you can, and don't forget to share that info with your new national contacts.
National Academy Foundation - Engineering Academy Announcement
Keep it simple when it comes to inviting media to a big event. Ensure video/photo and interview opportunities. Tell them why their audience cares.
Reporters and producers are busy - hand them the story on a platter and you'll find it easier to get your key messages across.
First Day of School
A minute-to-minute media itinerary is the key to a successful lengthy event. On the first day of school, we offered live shots for morning shows as well as story opportunities throughout the day, wrapping up with a summary of the first day.
Reporters are busy. We provide bulleted, copy-and-paste advisories that CLEARLY show the photo/video and interviews available.
Every story may not be a hard-hitting report. Media will use facts and details you provide to help sell your key messages.
TVPRgirl has a 99% pitch and place rate - which means 99% of the hundreds of stories we've pitched to the media were covered.
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Why?
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13 years in television news. An Emmy nomination for Outstanding Newscast. Two decades of experience working with local, regional and national media.
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We know what they need, and we know how to package it.
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Imagine what we can do to craft your media strategy.
