Websites and Social Media
Think about it: if you need information about a business, product, person or location, what do you do?
You probably go online. And according to the research, you're not alone:
> On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
> 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)
> Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012)
> 80% of US social network users prefer to connect to brands through Facebook. (State of Inbound Marketing, 2012)
> 36% of all marketers have found a customer via Twitter in 2013. (HubSpot State of Inbound, 2013)
TVPRgirl can help. From web content to building your social media identity, we can put a plan together that works for you.
Website Design:
Redesigned and updated all content for Charlotte Fire Department website: www.charlottefire.org
Designed and created all content for new City of Charlotte department site for the Charlotte Fire Department (launching in September 2016)
Researched, negotiated and managed transition to new content-management system (website): www.gcsnc.com
Collaborated with 126 schools and 9 departments to create and implement successful transition plan. Developed layout and content for new district mobile app.
Received Blue Ribbon Award for Excellence in Communications, North Carolina School Public Relations Association: Guilford County Schools Graduation website: http://www.gcsnc.com/pages/gcsnc/Newsroom/Events/Graduation/Class_of_2014
SharePoint Super User, Charlotte-Mecklenburg Schools: www.cms.k12.nc.us
Social Media:
Targeted social media campaign:
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Increased Twitter followers by 600% in fewer than six months
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Increased Facebook followers by 102% in fewer than two years
Successful campaign was covered by the national trade publication Urban Educator.
Regional Presenter: Sorting out Social Media, North Carolina School Public Relations Association North Carolina/South Carolina Conference, 2014
 National Coverage of Social Media CaUrban Educator, a national trade publication, covered the successful social-media campaign. |  CFD Twitter DogPeople love animals. This Tweet featuring firefighters giving oxygen to a dog went viral. |  Twitter Snow TarantulaHaving a personality on social media is key. These creative interactions with students on Twitter led to national media coverage and trending. |  CFD Social Media PanthersIt's newsjacking. Use social media to show your ties to what people are talking about. Here's the Charlotte Fire Department welcoming the Panthers home from the Super Bowl. |  Twitter - Weather TrendingCreative and personable Tweets led this school district to trend on Twitter. |  CFD Social Media Chief AlarmTimely and educational. |
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 Twitter - Weather GCS FavoritePersonality is key. TVPRgirl's Twitter persona increased followers by 600%. |  Charlotte Observer Puppy BowlPeople love animals. Don't be afraid to be part of your story. |